— ROLE
UX/UI Designer
— Tools
Adobe Photoshop
Adobe XD
— Duration
2 weeks
The Telfar brand is known for its simplicity style, high demand and accessible luxury, and it’s website reflects this.
The Telfar brand embodies inclusivity and style, but its site felt more functional than iconic. I redesigned the experience to merge editorial aesthetics with intuitive shopping, honoring the brand’s bold voice while improving usability.
The Challenge
The original layout was clean but lacked hierarchy and storytelling, key to communicating Telfar’s cultural impact.
The Approach
I drew inspiration from editorial layouts and user-friendly e-commerce flows to balance culture and commerce. I also wanted to illustrate the ‘journey’ that customers have to go through to gain the every elusive Telfar bag, through lines and structure in the website.
The Prototype
Reflections
This project reinforced how brand storytelling drives usability. If I continued, I’d test navigation flows with users to refine drop-day interactions and accessibility.